Inspired by the successful ABC TV series, War on Waste (2017), Sydney resident Don Wilson decided to launch a local initiative to address the problem of plastic waste. ‘Winning WOW’ is about inspiring people to reduce their own plastic waste and participate in civic action for policy change.
I designed a visual identity & logo for Don, including a skeleton style guide to inform the development of a campaign website.
The brief was to design a positive, fresh, typographic logo that could appeal to an 18-35 year old demographic, incorporating “Winning WOW”, and primarily for online use.
